Real-to-life stories and thought-provoking rhymes are at the core of rapper J.R.Clark’s new album, 4EVA Chill But Lit, released via independent label Vintage Sound Entertainment. On the 9-track offering, the Virginia Beach artist delivers finely-calibrated content via his smooth, laid-back flow.
“With my fifth album 4 Eva Chill But Lit I’m exploring different sides and showing my versatility as an artist,” explains J.R.Clark. “I’m still catering to my core fanbase with the old-school vibe of my previous projects, but also going outside that comfort zone and trying out new productions and styles. In my city, people know I’ve always had a passion for classic cars and lowriding with hundred spokes, so I bring a West Coast Long Beach sound to Virginia Beach on this project as well. Basically, I’m offering different moods that are all part of my personality and rap style as a hip-hop artist.”
J.R.Clark draws inspiration from hip-hop’s golden era for the range of tracks from soulful vibes on “AMG Benz” and “Independent Major” to G-Funk feels on “Friday Slide,” soothing joints on “Prestige Package” and “3PM in Monaco” and booming anthems like “Move On It.” Album guests include TLi, Breana Marin, Ruby Red and J-Ave.
In the music video to lead single “AMG Benz” J.R.Clark cruises around VA in his Mercedes-AMG, raps on the block and hits the hotel for a late-night affair. The video has surpassed over 100K views on YouTube since its release last month.
The album’s most recent visual “Friday Slide” sees the rapper heading to the hookah lounge to party and kick off the weekend in a big way.
J.R.Clark has put in work across the southeast region with performances at the popular Z104 Shaggfest radio show alongside headliners 50 Cent and Pusha T and has opened for Da Baby, Gunna, and Pop Smoke. He’s collaborated with rappers Stalley, Smoke DZA, Curren$y’s artist Fendi P, and Grammy Award-winning production duo Cookin’ Soul.
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