Rising R&B artist Lonr. releases his new single, “Make The Most,” featuring H.E.R. via Epic Records. On the track, the GRAMMY® Award-winning singer, rapper, songwriter and producer drips buttery and sultry vocals over a simmering groove and fluttering guitar.
“I wanna grow old with you, make the most with you, that’s the goal,” Lonr. declares on the hook. H.E.R. offers a sweet and soulful compliment, punctuated by delicate emotions.
Meanwhile, the visual depicts tender scenes of romance between Lonr. and a female companion. However, after moments of bliss, the story takes a very intense and topical turn.
“The idea behind ‘Make The Most’ was simply that we only have one life to live, so with whatever or whoever it is that you love, make sure you make it known…make sure you chase it, because tomorrow isn’t promised.” – He tells The FADER.
Lonr. introduced himself at the end of 2019 with his first-ever single, “A.M.” Inspiring the “A.M.” Challenge, the single ignited a flurry of activity on Tik Tok, with over 2 million user-generated videos in a short time span. This phenomenon translated to Spotify where the song soared to the Top 5 of the US Viral Chart and top 10 of the Global Viral Chart, alongside looks on the Most Necessary and Pop Rising playlists. Together with follow-up track “Safe Zone,” Lonr.’s music has since tallied over 32 million total streams and counting.
His debut EP, Land of Nothing Real, is set for release on April 24, 2020.