Seven-time Grammy Award-winner, Toni Braxton returns with the brand new single, “Do It,” via Island Records. In classic form, the R&B/pop legend delivers buttery and timeless vocals as she sings about the decision struggle to end an unhealthy relationship.
Drawing from her own experiences, Braxton urges, “he ain’t gonna change, if you take him back it’s gonna be the same, just do what you need to do.”
“I wrote this song about a year ago when a friend was going through the struggles of trying to end a relationship that wasn’t good for her. We have all been through situations like this, when there is really nothing more to say, you know he’s not right and you just need to do what you need to do. There is also an element of hope in the song, that after you do what you need to do things will get better,” explains Toni Braxton. She continues, “During these unprecedented times, make the most of your time indoors with some self-reflection. Now might be a good time to quarantine your heart as well in order to examine what it really needs.”
“Do It” is now available on all streaming platforms here.
The release also comes with the announcement of Toni Braxton’s new label deal with legendary record label Island Records. On partnering with Braxton, Island Records President/CEO Darcus Beese states “It’s an honor and pleasure to welcome the incomparable Toni Braxton to the Island Records family. Her legendary catalogue, unique sound and extraordinary artistry continues to set her apart and we look forward to the world hearing the new music.”
“Do It” follows Braxton’s multi-Grammy nominated album, Sex & Cigarettes. Released in 2018, the album features hit single “Long As I Live,” which shot to #1 on the Billboard Adult R&B chart and top 10 on the R&B charts.
Braxton is the legendary, multimillion-selling R&B/pop pioneer and seven-time Grammy Award-winner behind timeless hits such as “Love Shoulda Brought You Home,” “Another Sad Love Song,” “Breathe Again,” “Seven Whole Days,” “Un-Break My Heart,” and “He Wasn’t Man Enough.”
Braxton also starred in three TV films for Lifetime and she and her three sisters have become popular reality stars via WE tv’s flagship series Braxton Family Values.
Diagnosed with lupus several years ago, Braxton hasn’t allowed that to slow her career momentum nor her role as the proud mom of sons Denim and Diezel. She devotes time as spokesperson for Lupus L.A. and Autism Speaks, the latter on behalf of Diezel who is living with autism.
“Do It” is only the start of what’s to come in 2020. Stay up-to-date!